Inbound Marketing Made Clear in a Couple of Tweets
The following is an explanation of the benefits of inbound marketing portioned into >280-character tweets. Enjoy!
Part 1 - Inbound Marketing Definition
Inbound marketing strategy is designed around creating content to draw visitors and potential customers to your website, rather than outwardly pushing a brand, product or service onto prospects in the hope of getting new customers.
Part 2 - OutBound Marketing is Outdated
Potential customers see nearly 5,000 ads a day in IRL and on our devices. There is an epidemic in robocalls and spam messages continually vying for our attention. Outbound Marketing adds more “interruptions” in a world filled with them.
Part 3 - OutBound Sales Methods No Longer Work
Aside from distraction, outbound sales methods such as cold calling and door knocking are from an era of less socially aware times. In an age of ubiquitous Caller ID and quick Google searches, “old school” sales tactics rarely work.
Part 4 - Inbound Marketing Focuses on Positive Interactions
Inbound marketers create informative content (blog posts, ebooks, webinars, videos, etc.) available to prospects to explore. By using sign-ups and offers, companies can see which potential clients are most interested in their services, only contacting them when they are ready.
Part 5 - Inbound Marketing Benefits
By waiting until prospects are ready to talk, inbound marketing sales avoid the trust deficit that outbound marketing often creates. Potential clients are usually very familiar with the company’s products & services before the first call, and the staff can focus on prospect interests.