We Gotta Talk About Pumpkin Spice, Y'All

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I was at the grocery store with my daughter yesterday to pick up ice cream for her birthday party with her friends. She was trying to choose between vanilla or coffee ice cream (the only flavors for the 1/2 pint size) which seemed like trying to choose between a Buick and an Edsel as your dream car.

Near the ice cream aisle, I saw that there was an entire shelf of “seasonal" snacks, which means. that everything on it was pumpkin spice flavored. There was pumpkin spice instant oatmeal, pumpkin spice roasted almonds, and… pumpkin spice Twinkies. Twinkies? What the hell, Hostess. You don’t f’ with Twinkies.

There seems to be a point when a cultural phenomenon morphs into parody. My feeling is that the pumpkin spice latte is something that is now so ubiquitous that it doesn’t really mean anything anymore. Like pet rocks, fidget spinners, or Elon Musk, all things have their times and then must fade away. 

FUN FACT: Hostess Brands stock ticker is TWNK, which seems to be a double-edged sword.