Thoroughly Thursday - the "2nd Anniversary Addition" Edition


Welcome back to Thoroughly Thursday, the 2nd Anniversary Edition. Yup, strangely enough, T.T. is now two years old. I started this weekly email as an experiment on August 17th, 2017, and within a few weeks, realized that I had something that just seemed to work for me and, apparently, many of you. One hundred four editions later, here we are. For me, with a life and career that often seems maddeningly chaotic, this opportunity to reach out each week and share ideas with friends is one of my greatest creative joys. Thanks for being a part of this small community, and I look forward to continuing to learn and share ideas, thoughts, and cool things with all of you.

What I'm Watching - Military PsyOps Aimed at the Home Front
This last week, I watched the Great Hack on Netflix and seriously considered turning this week's T.T. into one long rant about this subject. The story is about the British political consulting firm Cambridge Analytica, which was instrumental in creating the tactics that led to 2016 U.S. electoral victory for Donald Trump. The documentary follows both critics and former employees of the firm, whose incredible rise is only eclipsed by its meteoric fall. Central to the story is the decision by Brittany Kaiser, a former Obama intern turned Cambridge Analytica executive, to turn on her former employer and share the intimate details of the company's strategy during both the British Brexit and 2016 U.S. campaigns.

The doc spends much of its time discussing C.A.'s use of improperly-obtained Facebook data on millions of users. However, the far more scary realization for me was that C.A. was an off-shoot of military contractor SLC, which specialized in psychological warfare training to global military groups. In a recording, executives gleefully recount creating campaigns to suppress youth voters in an election in Trinidad, hiring prostitutes to entrap European politicians and their use of fear and propaganda on social media in hopes of dividing the electorate on behalf of the Trump campaign.

It is both riveting and terrifying, but it this is probably the most important documentary you will see all year.

Who I'm Promoting - A Multi-Faceted Talent
As many of you know, my youngest is an avid dancer. One of her teachers, a fantastic hip hop choreographer, also writes music under the handle Stigs. This last week, Stigs released a new album of music called Simple Solutions that I thought you might want to check out, especially the single D F L. The album is an eclectic collection of different genres and styles, and though occasionally uneven, it feels like you're listening to a burgeoning talent find his way. You can check it out here.

What I'm Thinking About - You Have to Look at Yourself in the Mirror
”It wasn’t until one of my friends reached out to me to ask was I going to be all right with the way that my story would be seen in history. And I thought, ‘No, I’m not okay actually.’” - Brittany Kaiser, The Great Hack

All the best, and remember, tomorrow is Friday. :)

Scott Moe

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P.P.S. Check out these amazing murals by graffiti artist Odeith.

P.P.P.S. I'm always on the lookout for new items to write about. If you notice something that you think would be worth sharing, send it my way.